In order to creat VALUE of my blog, I am going to summarize MBA courses I took before.
Professor Ken Roering teaches Strategic Marketing class in A term. He uses Markstrat simulation program in class. Class aroud 32 students will be divided into two industries, and 4 groups in one industry. Each group competes with the other 3 groups. Every week, each team has to make two decisions on Markstrat. The decisions include production volume, price, Ad expenses, allocation on segments, RD, sales forces, and channels. You are able to see the impact of your decisions, the changes of your stock price, market share, ROI, etc. At the end of class, you need to present your decision making process, strategies, and what you learned from this simulation.
Professor also invited guest speakers, we had CEO fo Caribou coffee, and one motorcycle market department. Overall, the discussion is very time-consuming, and a lot of data need to read and make decisions. It would be a good marketing class for summarizing those marketing principles.
If everything remains the same, you will have to do two group presentations, one is about case, the other is about this simulation. You will spend lots of time to evaluate data and make decisions. Finally, being a winner is always a happy thing.
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